Brand Identity & Logo Design
Too much design today is visually polished but culturally empty it lacks story, depth, and meaning. Institutions, brands, companies, and individuals want to communicate who they are and what they stand for, yet often struggle to translate identity, values, and belief into design that truly resonates.
Ihsan Ishan Design addresses this gap through research, scholarship, education, and extensive experience across museums, fashion, beauty, luxury, streetwear, and cultural institutions. We pride ourselves on our diverse background and the ability to design across languages, disciplines, and mediums.
Our work creates brand identities and visual systems rooted in meaning, transforming complex narratives into thoughtful, cohesive design that people can feel, understand, and remember. The result is work that is not only beautiful, but purposeful, inclusive, and enduring.
A QUEER, INTERFAITH,
INTERCULTURAL, WEDDING
AT AN ART MUSEUM
Ihsan Ishan Design had the privilege of crafting the logo and branding for the wedding of Kiran James (Bharatanatyam Dancer, Educator, Writer, Podcaster) and Wesley Beeks (Artist, Chef, Yoruba Priest), a Queer, Interfaith (Hindu and Yoruba), Intercultural South Indian American (Tamil) and African American (West Africa) couple which took place at the Montclair Art Museum in Montclair, New Jersey.
The logo seamlessly integrates symbols from both faiths, featuring the trishul from Hinduism and the sword/anvil from Yoruba tradition. Drawing inspiration from the cultural heritage of both grooms, the color palette includes gold, cream, and coral. The intricate swirls, foliage, and typography symbolize the harmonious union of two rich faiths and cultures.
Ihsan Ishan Design was privileged to contribute to the religious altar installation of Hindu Goddess Saraswati, symbolizing learning, music, fine arts, and knowledge, alongside Yoruba Goddess Oba. Both goddesses, represented by rivers, were depicted with cloth wrapping, symbolizing the unity of faiths.
AsheNamaste | A greeting combining both Hindu and Yoruba beliefs “I bow to the divine within you”
Hindu Chaplaincy is a rare and emerging field in the Western world.
Ihsan Ishan Design created the logo, brand guidelines, identity, color palette, and illustrations drawing inspiration from the intricate iconography and architecture of South Indian Hindu Temples.
The studio’s founder, Sangeetha Kowsik, is a founding member of the North American Hindu Chaplains Association (NAHCA), and the Hindu Chaplain at NYU and founder of the NYU Hindu Center.
https://www.hinduchaplains.com/
NAHCA
(NORTH AMERICAN HINDU CHAPLAINS ASSOCIATION)
Daya Arts Logo Development
Daya Arts is a non profit committed to to bridging diasporic communities of color through cross cultural and educative art productions. The colors are inspired by the vibrant hues of African and Indian cultures, it signifies Daya Arts' dedication to uniting diasporic communities through artistic expression.
The dynamic lines transition from straight to curvaceous, symbolizing the harmonious fusion of diverse cultures, faiths, and backgrounds.
DAYA ARTS
Evan Hatfield Arabic
Calligraphy Logo
Designed for sitarist Evan Hatfield, this logo serves as a visual expression of his musical identity and appears on the cover of his first full length album. Evan’s music blends techno with the Hindustani classical tradition, reaching contemporary audiences while honoring centuries old musical forms.
The design incorporates his name rendered in Arabic calligraphy, integrated into the form of the sitar itself symbolizing how his work brings diverse cultures and communities together through sound. Drawing from the instrument’s rhythmic structure and the improvisational nature of Indian classical music, the logo balances tradition and modernity, reflecting Evan Hatfield’s approach to discipline, innovation, and creative exploration.
What People Are Saying
“She is a multifaceted, forward-thinking designer / speaker who draws from her extensive background in visual art, branding, merchandising,
and fashion design.
Her love for traditional art, culture, and spirituality from around the world also deeply informs her creative process.”
Kiran James,
Executive Director, Dancer,Choreographer, Educator, Podcaster, & Notary Public
“She brings thoughtfulness, sensitivity, talent and a truly global view to her work, which is all too rare these days.”
Marco Greenburg, CEO and Co-founder, Thunder11.
Author of Primitive: Tapping the Primal Drive That Powers the World's Most Successful People Public
HAVE A STORY TO TELL?
Let’s transform your story, identity, and values into meaningful design.